I want to give you a “success” story involving one of our Jewelry store clients who had taken our 1 day course. The members of Lances Jewelry had taken the Secure daily operations course back in April of 2014. The jewelry store is owned by a partnership between a brother and sister. There was a difference of opinion about how worthy the training would be between the two owners. One viewed the training as an additional “Expense” especially during a down economy and was skeptical of its value. The other felt it was a worthwhile investment and convinced the other one to book us. Their shared viewpoint now after the incident is “How can you afford not to?”
The following is the account that they provided which was backed up by the store’s video footage. It contains a synopsis of the incident and some of the feedback that we received from Doris and some of her staff members immediately afterwards.
On January 13th, A light-colored 4 door sedan parked in a space in front of Lances Jewelry in Cumming Georgia. No one immediately exited the car and this drew the attention of the sales staff inside on the showroom floor. The car was occupied with 4 people and the occupants sat in the parking lot for approximately 4-5 minutes. The Jewelry showroom had 2 females working the floor at the time and they were visible from the outside. The ladies noticed the behavior of the occupants in the car and became concerned. They became more concerned when they observed the behavior of the 4 subjects as they approached the door. As they approached, 2 subjects entered the door and two subjects stayed outside. The first two subjects walked inside, looked at the two female jewelry employee’s and then one of the subjects turned to their two cohorts who remained outside and opened the door for the other two. Once inside they spread out in the store and a heavy-set female stayed close to the front door and had her smart phone in her hand. The remaining three began to move about the showroom floor. One of the subjects was dressed all in black with a hoodie that was up and he had a large empty messenger bag strapped over his shoulder. The other two: One with a large green jacket and the third dressed in a red jacket and a hat moved around the show room floor never staying in one particular place.
The Ladies who were working the floor immediately recognized a series of “Outlier behaviors” that they had been taught in our class and they initiated their emergency response plan that we had trained and drilled them on in the April training session. The totality of the subjects outlier behavior which was observed by the employee’s lead them to believe that they were about to be robbed and they activated their silent alarm (Of note 4 activations occurred meaning 4 separate employee’s pushed 4 different alarm buttons)
What was very telling was that none of the subjects touched the showcases with their bare hands, however it appears from the video footage that they were communicating with one another via text messaging. During the incident, the subjects had their smartphones out as though they were taking pictures of the items in the showcases as they walked around the showroom floor. At one point during the incident, It appears that a group text went out as all 4 subjects can be seen accessing their smart phones at roughly the same time. The female who was stationed at the front of the store had placed herself in a perfect spot to serve as a “lookout” as she had an overall view of the store’s layout and location of the employee’s and the outside. She appears to be directing the texts. The subjects were able to clearly see that the store was on alert and that they employee’s were using measures to prevent them from successfully carrying out a robbery. We believe this is the point that the robbery was called off. The subject wearing the black hoodie and empty messenger bag produced a watch and asked to have it adjusted. The sales person asked him for his name and he surprisingly gave it. Once the link was taken out, he paid in cash and all 4 exited the store. We researched the name that the subject gave and located a subject who had been arrested multiple times with one arrest in August of 2013 for Armed robbery and kidnapping, He also has several other arrests including theft, battery, drug possession, probation violation and driving without a license. The mug shot associated with the name matched the appearance of the subject who was in the store.
The Forsyth County Sheriff’s department responded to the silent alarm, however the 4 subjects had already left the area. The Sheriff deputies reviewed the footage on site and stated that they too concurred that their behavior was consistent with the pre-incident indicators of a robbery. The subject who identified himself to the sales person and was wearing the all black with hoodie was also carrying the flat (Empty) messenger bag can be seen continually reaching under his sweatshirt and adjusting something in his front waistband. The Deputies and the store employee’s all believe that he and the others were adjusting weapons that they had concealed on their person.
I spoke at length with Doris after the Incident. She stated that the training that we provided was invaluable. The measures which she and her employee’s used worked. She said that she did not realize the adrenalin dump that her body was going to have and it’s effects surprised her. Almost every one of the outlier behaviors that we had told her would be present and had shown them was displayed by the group. She stated that she was scared, but she remembered the “process” that we gave her and she focused on that. She said it allowed her to focus on “doing something” and her staff all recalled what we had taught them and had rehearsed and they were able to respond with the security measures as trained. She said that she feels without a doubt, that our training kept them from being robbed.
Up to this point, What we teach has not been tested with a real live incident involving a jewelry store. What we teach does not have a “tangible” asset meaning there is nothing that a jeweler can point to and touch and feel. Frankly I believe that is why there has been a hesitancy for some to invest in training. In this industry, everyone is looking for their “Security Thing” meaning camera’s and alarm systems to protect them because they do not truly understand how effective security works. This is the failure point and why robberies are successful. You can purchase a camera with the best resolution capabilities that money can buy, but it can be beaten with a $4.50 investment in hats, hoodies and gloves from a GoodwilI store. The same holds true for alarms. If it is made by man, it can be beat by man. If these devices worked as intended, We would not have footage from the “Security camera” of robberies that the camera and alarm were supposed to prevent. Please understand that I am not saying that camera’s and alarm systems are not necessary. What I am saying is that they should be used in conjunction with training jewelry professionals.
We know that what we teach works. We have adopted the methods that we used while deployed overseas as Counter-Terror/High threat Protection specialists. Our methods worked overseas because it was a system based on “Layering our overall security measures with the principle emphasis on threat recognition skills. Those skills were supported with effective physical security measures.
What we have done for the jewelry industry is to tailor some of methods that enabled us to complete our missions without loosing a single person to fit the jewelry industry without impacting jewelry sales. We have received a lot of great press with reviews of our training seminars from The Jewelers resource, The jewelry blog Adornmentality and we have been quoted in several of the National jewelry trades such as JCK online, The National Jeweler and Instore magazine about jewelry security. We have provided “Peace of mind” to many of our students and clients, based on a “feeling” that they get after attending our seminars because they believe it works. We have a significant amount of anecdotal evidence that our training works from Jewelers who have adopted our principles and subsequently saw dramatic drop in criminal activity from one of our high-profile clients on Park avenue who were “cased” in an incident in New York just prior to the Cartier robbery and finally a dramatic turnaround in the rate of losses from an insurance company who’s participating in our training programs.
We can now show conclusively that when our methods are used, they work. We can keep clients safe and we can prevent financial losses. We have proof that it works…….. All of it captured on video.